BASELWORLD 2004 http://www.baselshow.com/ 2004.4.15-22 We exhibited "wn-1" at BASELWORLD 2004, the world leading Show for watches and jewellery, for the third time. The 32nd World Watch and Jewellery Show, BASELWORLD 2004, had been held from April 15-22, 2004, where as many as 2,186 companies from 44 nations exhibited their collections. BASELWORLD 2004 recorded 89,350 visitors, up 38.8% compared with the last year when the Show severely affected by SARS (Severe Acute Respiratory Syndrome). As in last year, "wn-1" was exhibited inside its manufacturer, SII (Seiko Instruments Inc.)'s booth. "wn-1" occupied the third floor of SII's booth together with "appetime" and "J.SPRINGS", SII's original brands. Since its sales launch, "wn-1" has been featured on various fashion/ style magazines and news papers around the world - including "GQ (UK)", "L'UOMO VOGUE (Italy)" and "The Financial Times (UK)". Since its debut at BASEL 2002 on, specialised magazines of the watch industry - such as "Armband UHREN (Germany)", "Chronos (Germany)" and "International Wrist Watch (USA)" also started introducing "wn-1". Approximately 2,100 journalists came to the Show! "wn-1" has been the topic of global interest for more than three years since its sales launch. Visitors and exhibitors who came to the booth said; "I have seen this watch in a magazine. Now it's finally in front of my eyes!" "I own one. I enjoy wearing this very much." Those comments differ from the ones I had received in the past, which expressed "the surprise to find a watch they have never seen" or "the excitement to wear such a unique watch." At the third exhibition in Basel, I encountered more people than I had expected already enjoying Earth Time "wn-1" is designed to express. Continued exhibition at the international trade show has contributed to the introduction of "wn-1" to yet wider audience, I realised. During the Show, not only trade magazines but also various media feature stories on watches and jewellery, and are distributed at the media centre and business centre. The Financial Times of April 17th devoted twelve pages to "FT Watches & Jewelry" section, where I found an interesting story. The article titled "Manufacturers and Charity- Clocking up millions for good causes" reported that many of top manufacturers in the industry now render financial assistance to organisations and projects working on meaningful activities. # Chopard and The Elton John AIDS Foundation http://www.chopard.com/worldwide/fl/patronage-eltonjohnfl.htm # The Rolex Awards  (Recognising contributors in the fields of Science, Medicine, The Environment etc.) http://www.rolexawards.com/home-flash.html "CRM (Cause Related Marketing: A marketing approach which encourages a commercial partnership between a for-profit company and a nonprofit organisation)" has come to receive more attention lately. A portion of the sales from "wn-1" has been donated to four organisations that support children in areas of strife and natural disaster as well as poverty stricken countries since its sales launch. # Think the Earth project    Activities During the Show this year, Think the Earth's seventh project "water planet" launched at Earth Day Tokyo 2004, welcoming a new partner SIGG Switzerland AG whose headquarter located in Franenfeld (a town in the north-east part of Switzerland). Also, we have assisted Levis Strauss Japan's "Denim Recycle Campaign" since Autumn 2003. By introducing our campaigns involving partners such as SIGG(TM) and Levi's(R), companies well known in Europe, I am proud to say that the behind-the-stories of "wn-1" (SII's sympathy for our concept and its outstanding timepiece technology gave birth to the product) and the true meaning of "Think the Earth" (a name of the nonprofit organisation aiming at contributing to society through unique approaches welcoming for-profit companies as partners) were better presented this year, and thus, succeeded in winning the sympathy of the visitors. # Think the Earth project    water planet campaign with SIGG(TM)  (in Japanese)    Denim Recycle campaign with Levi's(R)  (in Japanese) Experiencing "BASELWORLD", a rare opportunity to introduce our activities directory to the world, I renewed my determination to launch more products and campaigns from Think the Earth Project that will be sympathized by many people regardless of their age, gender or nationality. Report: Aiko Nakajima, Think the Earth Project