BASELWORLD 2005 http://www.baselshow.com/ 2005.3.31-4.7 We exhibited "wn-1" at BASELWORLD 2005, the world leading Show for watches and jewellery, for the fourth time. The 33rd World Watch and Jewellery Show, BASELWORLD 2005, had been held from March 31 to April 7, 2005 in Basel, Switzerland's second largest city. As many as 90,000 visitors, including journalists and buyers around the world gathered in this world's biggest exhibition for watches and jewellery, where 2,200 exhibitors showcased their products in the exhibition area as vast as 160,000 m2. The show is open to all visitors; trade and private. With the admission fee of CHF 45, anyone is free to enter the exhibition area but the majority of the visitors are buyers and journalists as BASELWORLD is the place for "Business". We exhibited wn-1 and ws-1 inside their manufacturer, SII (Seiko Instruments Inc.)'s booth again. The visitors' enthusiasm for Think the Earth watches seemed a bit calmer this year as it was our fourth exhibition, counting from the time we had debuted in Basel in 2002, and buyers and journalists' eyes are often focused on the latest looks from the season. In contrast, watch manufacturers who have sympathized with "Think the Earth's way of manufacturing" since our debut in Basel and designers working in the watch business who dropped in on SII's booth kept leaving us the messages of appraisal or support such as "Think the Earth brand watches are special in that they convey meaningful messages, not focusing too much on trend nor design" or "When wn-1 debuted, it made an extraordinary impact. If another watch will be born under Think the Earth concept, I expect to see something as special". BASELWORLD is like a class reunion. The voices of greetings, "Long time no see!" or "How are you?" echo in the hall. This year we enjoyed the precious opportunity to meet Mr. Cesare Grimoldi of Milano's famous watch store Grimoldi, who stocks wn-1 since 2001. Grimoldi@www.grimoldiorologi.com For Think the Earth Project who aims at "ecology and economy in coexistence," having "actual sales" is as important as producing products with messages. Having experienced the fourth exhibition in Basel, I started reconsidering how we should convert Think the Earth's unique value ("Inspire people to think about or feel closer to the Earth in their daily lives") into tangible forms and propose them to the market where "novelty" or "trend" tend to be appreciated more than anything. Report: Aiko Nakajima, Think the Earth Project