Think the Earth

To create a sustainable society through communication and education.

Think the Earth is an NPO founded in 2001 under the theme, "ecology and economy in coexistence."　Since then, we have created new values by bringing together a truly diverse array of sectors and talents from companies, governments, NPOs, educational institutions and the creative community to launch projects that help realize a sustainable society.

Believing that curiosity is what drives action, we have continued to develop a wide range of content, media, events, workshops, etc. that touch people's minds and hearts.

The first challenge we tackled was changing "society's indifference." Our inaugural project and starting block of our organization, the Earth Watch "wn-1" was a functional watch with a strong message that gave people an astronaut's view of the Earth from space. We strived to create a "Product" with a high level of perfection that would also encourage people who purchased the watch to take part in Think the Earth, to learn about ways they can contribute to realizing a sustainable society, and to spring to action.

Society is becoming less and less indifferent. Particularly after the Great East Japan Earthquake, many people in Japan have begun to show interest in society, the environment, and in the future. Looking beyond Japan, in 2015, 193 countries and regions agreed on the Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development. Recently, working together with people who have great interest in social and environmental issues, we gave shifted away from creating "products" towards creating "people." In a rapidly changing world, people who can think and act long-term are becoming increasingly important.

1. Passing down to future generations sensitivities as beings that inhabit the Earth and the importance of the Earth

It was only half a century ago that mankind acquired the ability to look at the Earth from space. Bequeathing to coming generations the importance of this sight that had a decisive impact on mankind's view of society and the future is our biggest mission.

2. Bringing together various sectors and promoting collaboration

In the 21st century, the population on this finite planet will surpass 10 billion. For mankind to survive, we must amass our knowledge and overcome many hardships. In this light, Think the Earth will promote collaboration between companies, NPOs, government administrations, and educational and research institutions.

3. Creating a society where ecology and economy coexist

We believe that business activities and social, environmental activities can be mutually inclusive rather than exclusive. That is why since our foundation, we have remained committed to Creating Shared Value (CSV*1), working with many companies and NPOs to generate economic value whilst also contributing to society and the environment. The challenges faced when creating businesses help nurture talent with a different perspective and the necessary experience.

4. Sharing information and educating the public about environmental and social issues (CEPA*2, ESD*3)

We develop content, media, and projects, and organize training, workshops, etc. With a creative approach that touches hearts and minds, we will undertake communication and educational activities that fuel curiosity.

Name of Organization:General Incorporated Association Think the Earth
Founded:February 19, 2001 (Registered as a General Incorporated Association on October 5, 2011)
Address:9-10-6R01 Daikanyama-cho Shibuya-ku Tokyo 150-0034 JAPAN
Tel +81-(0)3-3464-5221

Chief Director
Seiichi Mizuno
Board Members
Mitsuhiro Miyazaki, Kazufumi Nagai, Kenji Shiratsuchi, Kentaro Konishi, Soichi Ueda, Susumu Furukawa
Auditor
Shinichi Kamitsu
Communication Advisors
Masahiro Kawatei, Osamu Fukushima, Susumu Namikawa
Staff
Office:Naoko Soga
Coordinator:Mariko Harada
Public Relations:Miwako Sasao
Communicator:Ayako Sakurada, Rika Sueyoshi, Ryobun Santo
Staff:Asami Matsumoto, Hideyuki Arifuku, Miho Kazama, Suzuki Takaaki, Yukinori Sakurai
Overseas:Asaka Kaneko（UK）, Mayumi Ikai（France）