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    <title>Earth News｜Think the Earth</title>
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    <id>tag:www.thinktheearth.net,2010-01-22:/thinkdaily/news/11</id>
    <updated>2011-12-19T13:21:38Z</updated>
    
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<entry>
    <title>Reminding people about the wonders of Japan - &quot;Green Pak Choi&apos;s Summer Vacation&quot;, a Chinese-Japanese  co-production film</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/art-design/940kagawa-movie-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2308</id>

    <published>2011-12-19T13:21:38Z</published>
    <updated>2011-12-19T13:21:38Z</updated>

    <summary>Is there a way in which we could remind ...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Art ＆ Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Aya Takahashi" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Peace" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>Is there a way in which we could remind people not only in afflicted areas in Japan to help heal their wounds, but also people across Japan and around the world about the wonders of Japan?  With this desire and the desire to do what they can, to create their own vehicle for this purpose, the cast and staff from Japan and China embarked on a self-produced co-production film,<a href=" http://www.shanghai-station.com/movie2011/ " target="_blank">"Chingensai No Natsuyasumi (Green Pak Choi's Summer Vacation)"</a> , which was shown until November 27th at the <a href="http://www.pref.kagawa.lg.jp/kgwpub/pub/cms/upfiles/pamphlet1-2_10708_1.pdf " target="_blank">Sanuki Film Festival（PDF）</a> held in Kagawa prefecture.</p>

<p>The screenwriter who created the project and wrote the script, Ms. Natsuki Matsuda, lives in Shanghai.  She got together over 20 staff and cast members from among her Japanese friends studying abroad in Beijing or who live in Shanghai, and spent a month on the islands of Awa and Shishi located in the Seto Inland Sea creating the film.  Ms. Matsuda explained that the "Director and camera men are from Hong Kong, and the child was half Taiwanese and Japanese.  There were also people from Beijing, Hangzhou, and Shanghai.  The common language was Chinese.  Although many of the staff couldn't speak with the people on the island, the more time they spent with one another, the more they intuitively understood each other. </p>

<p>The story begins when a mother and son, who live in Shanghai, travel to an island in the Seto Inland Sea to meet the boy's Japanese father.  A humongous, old camphor laurel tree, a natural treasure which has been around for over 1,200 years, holds the key to the story.  The story develops as the magical tree and the memories of the people of the island become intermixed. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="shishi-jima.JPG" src="http://www.thinktheearth.net/jp/thinkdaily/news/shishi-jima.JPG" width="500" height="375" class="mt-image-none" style="" /></span><br /></p><small>Shooting in front of the large camphor laurel tree, which has stood witness to and carried forth the legacy of the people living on Shishi Island.</small>

<p><br />
"We were looking for a large tree during our location hunting, and we finally came across the large camphor laurel on Shishi Island.  It has been a silent witness, standing guard over the island and its people for over a millennium.  This awe-inspiring, regal tree, with infinite depth and all-accepting aura was where our shoot began.  Living on the island reminded us of things that we had forgotten; things that were important.  We were physically exhausted from living together in the Children's Center on the Awa Island for an extended period of time and shooting all day every day, but the bright smiles of the people of the island helped us keep going.  Watching the resplendent sea-fireflies and listening to the sound of the breaking waves while walking back to our lodge was a luxury befitting of our film" said Ms. Matsuda, looking back at the shoot. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="awa-jima.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/awa-jima.jpg" width="500" height="375" class="mt-image-none" style="" /></span><br /><small>Shooting at the "Buoy Buoy Garden," where artworks created using buoys were exhibited - Awa Island.</small>

<p>The main theme of the movie is "family ties", but the film also describes bonds between people in different countries, across national borders, and also reminds us about the unique natural wonder of Japan.  But it also expresses the bonds the staff experienced while on shoot and their passion.  After premiering at the Sanuki Film Festival, the film will travel to other cities such as Tokyo, Shanghai, and Sendai. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Injecting children&apos;s smiles and love into &quot;fragments of the town&quot; - Watanoha Smiles</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/art-design/933watanoha-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2276</id>

    <published>2011-10-20T01:09:56Z</published>
    <updated>2011-12-01T00:08:50Z</updated>

    <summary>A well-used football came rolling toward...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Art ＆ Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Peace" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Yoshiaki Seto" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>A well-used football came rolling towards my feet.  When I pass it back to the children they yelled, "Thank you very much!" enthusiastically and went back to kicking the ball around in the schoolyard.  A little girl was blowing bubbles nearby.  You could see the bubbles floating away, shimmering in the sunlight. </p>

<p>This is the Watanoha Elementary School, which has become a shelter for the town of Ishinomaki.  When I went there in June, people there were still being harassed by swarms of flies, an outbreak caused by rotting marine produce, and a fine dust of dry, accumulated sludge lingered in the air.  But when I got to the elementary school, I soon forgot about the bad; I received so much positive energy from the people there.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="works.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/works.jpg" width="500" height="332" class="mt-image-none" style="" /></span><br /></p><small>The artworks seem to smile right at you. photo by tomo inukai</small>

<p><br />
"Watanoha Smiles" is an exhibition filled with the smiles of children in Watanoha.  At the gallery in Nishiazabu, Tokyo, many very lovable characters were on display, such as metal buckets wearing a colorful traffic cone  as hats and fan covers with eyes and nose made of caps.  All of these masterpieces were created using debris deposited in the schoolyard.  Oh, excuse me.  They are not debris, rather, they are them "fragments of the town."   "Fragments of the town," usually treated as trash, have been transformed into symbols of restoration by the children. </p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="school ground.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/school ground.jpg" width="500" height="332" class="mt-image-none" style="" /></span><br /></p><small>The schoolyard after the tsunami.  photo by tomo inukai</small>

<p><br />
Watanoha Elementary School had functioned as a shelter for people afflicted by the natural disaster for 214 days, until October 11.  It offered asylum to 1,600 people at its busiest time.  On the day of the earthquake, the school was struck by a one-meter tsunami, and homes and cars were carried over and stacked up in the schoolyard by the wave.  The materials used in the artwork created by children were all picked out from the schoolyard.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="children.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/children.jpg" width="500" height="332" class="mt-image-none" style="" /></span><br /></p><small>Children become absorbed in their own world while creating their unique masterpieces.  photo by tomo inukai</small>

<p><br />
It was at the end of March that the staff from the NPO Smile Hope, represented by an artist living in Yamagata, <a href=" http://inutomo.boy.jp/ " target="_blank">Tomo Inukai</a>, began their volunteer activities while staying at the school.  Back then, survival was the number one concern, so there wasn't any space for children to play, and there weren't any toys or illustrated books.  So while asking people across Japan for assistance, they borrowed one classroom and created a playroom for children.  It was in the beginning of April that workshops creating artwork using fragments of the town began.  Having watched other kids take part, more and more children joined.  Thirty children became so engrossed they created 100 pieces in just 2 days.</p>

<p>The "artwork" created by these children are being exhibited in 10 locations nationwide, including Tokyo, Kyoto, and Osaka.  Volunteer staff, who came to Watanoha Elementary School, were touched by the warmth and when they got home, they made arrangements to hold the exhibition in their home cities.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="smile.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/smile.jpg" width="500" height="332" class="mt-image-none" style="" /></span><br /></p><small>With a warm smile.  photo by tomo inukai</small>

<p><br />
"The children are very happy.  It's not only because their artwork can be seen by many people around the country.  Until then they had received various aid without a way of giving back, but now they are happy that they , too, can give something back" said Mr. Inukai.</p>

<p>At the end of August, classes started back up again at the temporary structure serving as a school , and life is slowly returning to "normal."  They hope that life at their school will return to normal as soon as possible.  They had sporting festivals and field trips, but there is still a shortage of tools such as wind instruments and percussions .</p>

<p>The "Watanoha Smile" exhibits is  taking place over the following dates.  You can also make donations at the gallery.  Please make your way to the galleries and take a look.</p>

<p>[ Exhibition schedule in Tokyo ]<br />
Ikebukuro Tobu Department Store from November 10th to 30th.<br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>What art majors can do for people living in areas afflicted by the Great Eastern Japan Earthquake </title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/art-design/879life-light-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2026</id>

    <published>2011-03-25T14:21:46Z</published>
    <updated>2011-04-10T21:20:07Z</updated>

    <summary>&quot;Life Light&quot; that was born from a Tama A...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Art ＆ Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mitsuko Iwai" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p><small>"Life Light" that was born from a Tama Art University student's desire to deliver light of hope to people in Tohoku.</small></p>

<p>Aftershocks still continue, so people living in areas afflicted by the Great Tohoku Earthquake may still be told to evacuate immediately, at any given time.  I wish there was a way to deliver a portable light to each and every person living in such conditions.</p>

<p>What Mr. Tatsuto Mamiya, a student at Tama Art University created in response to his wish is a very simple button light using an LED and 2 button batteries.  You can use a safety pin to attach the light to your chest.  It is also pocket size, so you can also keep it in your pocket and take it out when you need it.  The light will last for about 15 hours, and it is bright enough to light your immediate vicinity in pitch darkness.  Hearing that there are not enough flashlights in the afflicted area, he shared his idea about mass producing this mini light and delivering it to the people in the Tohoku region on twitter and mixi (a Japanese SNS).</p>

<p>There were many people who supported this idea, but there was also quite a lot of skepticism - "Is it really necessary?" "Isn't there another way to help?"  We can only imagine what the needs of the people in the afflicted area are, and because he didn't have a local network , the project did not move forward.  The idea had hit a wall.</p>

<p>Then, companies contacted him and told him they wanted to help; they provided 800 LEDs and 2,000 button batteries free of charge .  Mr. Mamiya got together with his friends and started making the button lights.  Professor Tatsuya Wada from the Department of Product and Textile Design, Tama Art University also joined the project.  Together they took a closer look at usability and safety and Professor Wada named the product, "Life Light."  A wonderful package design was developed as well.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="package design.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/package design.jpg" width="500" height="669" class="mt-image-none" style="" /></span><br /></p>
<small>The package design and user's manual for the "Life Light"</small>

<p><br />
By March 24th, Mr. Maimiya and his team had created 750 "Life Lights."  They were thinking of selling them in Tokyo and donating the proceeds to charity, but NPOs they knew contacted them saying they wanted to help deliver them.  So on the 25th, 600 were sent to Kesennuma, etc.  Currently the team is creating an additional 1,000 units.</p>

<p>Can an individual's idea help move schools and companies into action?  Although there may have been hesitation when he first started the project, Mr. Mamiya explains, "with products that are on the market there is a limit to the available quantity, but with this light, we can make as many as we need as long as we have the manpower and materials."  Ideas unique to students majoring in art have given way to a product design  developed for the disaster that has moved many people into action, and their desire to help is being delivered to people living in afflicted areas. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Providing disaster information to foreign residents</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/media/877info-for-foreigners-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2025</id>

    <published>2011-03-22T00:14:19Z</published>
    <updated>2011-04-11T16:28:48Z</updated>

    <summary>To help people affected by the East Japa...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Media" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Sasa Tomo" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>To help people affected by the East Japan Earthquake, Tsunami and Nuclear Power Accident, many people have risen up to take action. One of those actions is to provide disaster-related information in various languages to foreign residents. The assistance activities are:</p>

<p>- The portal website "Japan Earthquake:  <a href=" http://nip0.wordpress.com/ " target="_blank"> How to Protect Yourself" </a> by students of Tokyo University of Foreign Studies and other volunteers. Presently, information is offered in 41 languages.</p>

<p>- <a href=" http://www.tcc117.org/fmyy/index.php " target="_blank">The web site</a>　and MP3 in various languages by Radio FMYY from Kobe City's Nagata Ward in Japan, established in 1995 when hit by the Great Hanshin Earthquake. Radio FMYY provides up-to-the-minute multi-lingual disaster information. MP3 will be provided to other radio stations to broadcast multi-lingual information.</p>

<p>- A special website in English, <a href=" http://www.japanfs.org/en/pages/030700.html " target="_blank">"EARTHQUAKE AND TSUNAMI IN JAPAN'S TOHOKU DISTRICT,"</a> by the non-profit organization Japan for Sustainability (JFS) which collects disaster information.</p>

<p>-There are other multilingual sources of support such as telephone services by <a href=" http://www.worldvillage.org/fia/data/hotline_e_0316.pdf " target="_blank">international associations（PDF）</a>in each disaster-hit region.</p>

<p>Many people facing various problems are waiting for help. There must be something that those of us who have escaped damage, busy business people, students, woman with small children, the elderly and children, can do for people in distress. I believe that Japan can overcome this tragic disaster by mobilizing the wisdom and energy of its people.</p>

<p><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Social action, which began from an anti hoarding poster</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/art-design/872no-kaidame-poster-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2024</id>

    <published>2011-03-18T07:07:15Z</published>
    <updated>2011-04-09T21:18:55Z</updated>

    <summary> Animation created by a volunteer in res...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Art ＆ Design" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Think the Earth Staff" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p><iframe title="YouTube video player" width="500" height="375" src="http://www.youtube.com/embed/wqnYtqkosh8" frameborder="0" allowfullscreen></iframe><br />
<small>Animation created by a volunteer in response to the infographic poster. (c)Kodai Nishida</small></p>

<p>The Tokyo metropolitan area came through the Great Eastern Japan Earthquake with relatively little damage.  Nevertheless, "hoarding" of daily supplies and food items have become a grave issue.  There was a lot of chatter on twitter, compelling people to stop hoarding, so that things people need would be delivered to people who truly need it.</p>

<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="twitter_poster.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/twitter_poster.jpg" width="500" height="300" class="mt-image-none" style="" /></span><br /></p>
I created an infographic poster addressed "to people who are hoarding"! Owners of super markets and convenience stores, please post it in your stores! http://ow.ly/i/9cxt/original l Printable pdf version http://ow.ly_4fqKO #nokaishime

<p><br />
This poster was created by <a href=" http://www1.ocn.ne.jp/~stam/ " target="_blank">Mr. Takamasa Matsumoto </a> also know as @stam_mats2.  He works as a graphic designer at an advertising agency. </p>

<p>Mr. Matsumoto went shopping and found that the shelves in the store were empty.  "What can I do as a designer to help this situation?"  He thought that it was necessary to express the useful information being shared on twitter in a way that was easier to understand and that would communicate more instantaneously, so he created an infographic poster (graphic visual representation of information).</p>

<p>He felt that the hoarding issue is rooted in the feeling of uncertainty individuals are feeling, and he also felt that he could create a big movement if he could help redirect these fears into a positive direction. </p>

<p><a href=" http://ow.ly/i/9cxt/original " target="_blank">This poster</a> he created and introduced on March 16th spread immediately, and people who saw it began acting promptly.  People printed the poster and took it around stores to have them posted, passed it out on their newspaper routes, etc.  In response to the infographic poster, other volunteers from around the country created an animation, screensavers for mobile phones, an English version, and this type of secondary action is still being developed.</p>

<p>Mr. Matsumoto expressed his surprise at the unexpected response to his poster, but he was also touched by the fact that messages of sympathy spread rapidly and things are changing in a positive direction.  He hopes that this movement from "poster to digital to real action" will continue to gain momentum and contribute to encouraging other positive action.</p>

<p>A positive movement any one of us can take part in.  Why not start by "sharing with others"?</p>

<p><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>&quot;Making reservations&quot; - a new way to offer support</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/food/869demeken-e.html" />
    <id>tag:www.thinktheearth.net,2011:/thinkdaily/news//11.2023</id>

    <published>2011-03-16T07:41:37Z</published>
    <updated>2011-04-09T21:16:43Z</updated>

    <summary>Pastina Restaurant Interior:Creative Com...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Food" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mitsuko Iwai" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Peace" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>Pastina Restaurant Interior:Creative Commons,Some Rights Reserved,Photo by <a href=" http://www.flickr.com/photos/muyyum/4340616196/ " target="_blank">Muy Yum</a></p>

<p>Many lives were lost in the Great Eastern Japan Earthquake.  Rescue efforts are ongoing and the extent of the damages and the number of victims are still unknown, but what is certain is that it will be a long time before the beautiful Tohoku region, blessed with gifts from both the sea and the mountains, finds peace and tranquility again.</p>

<p>Mr. Yukio Kitsukawa, who co-founded the music magazine, <a href=" http://ro69.jp/product/magazine/3 " target="_blank">"Rockin' On,"</a> is the director of the <a href=" http://www.demeken.co.jp/dmkn/ " target="_blank">"Digital Media Research Center" </a>(Meguro Tokyo).  He has deep personal ties with Hachinohe city in Aomori prefecture, so he wanted to think of a scheme that would help people there in the long term.  Hachinohe is one of the leading fishing ports in Tohoku, but currently the distribution channels to the Tokyo metropolitan area have been completely disrupted.  Because there is no way to deliver the fresh fishes caught by fishermen, they have to be disposed of by incineration.  The fishermen want to go back to work, but they can't...  Mr. Kitsukawa and his team thought about how disappointed and dispirited these fishermen must be.</p>

<p>That is why the Digital Media Research Center proposed an idea to one of their long time friends, the Italian restaurant, "Osteria Del Bolgo" located in Hachinohe.  The idea was this: a new, unique way of offering support by making a reservation with the restaurant and donating a course meal (5,000 yen or about 50 US dollars per person).  The chef will incorporate local produce such as fishes and offer the course meal to the local residents for free.  And people who have made a "reservation" will be able to enjoy a 2,500 yen course lunch once things in Hachinohe settles down.</p>

<p>The chef at the restaurant responded to this idea positively saying, "I wanted to go back to work, too!"  He didn't waste any time.  He immediately cooked hot curry and passed it out to the local people at a soup run.  It was very well received.  Perhaps the hot meal helped people who had remained silent until then open up, but he received feedback that people start talking to each other non-stop.  </p>

<p>Going back to work will help lift the spirits of people who were lucky enough to escape the natural disaster unscathed.  If this idea works well, the Digital Media Research Center hopes to get other restaurants in Hachinohe as well as in other regions of Tohoku involved.  Why not take part in this new way of showing support and make a reservation at the restaurant?<br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>What is happiness?  &quot;Happy,&quot; a film about citizens that is supported by the citizens </title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/imagination/818happy.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1769</id>

    <published>2010-09-15T11:23:21Z</published>
    <updated>2010-11-04T04:10:14Z</updated>

    <summary>Roko Belic is an American film director ...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Americas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Imagination" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Momoko Miyahara" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Peace" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>Roko Belic is an American film director who is currently producing a documentary about people's happiness. Since it is an independent production, the director has had difficulties financing the film.  So he turned to the general public and raised approximately  36,000 dollars via the Internet as well as through other media.  He has already travelled to more than 14 countries  all over the world and spent 4 years filming and editing, and now, he is in the final stages of production, aiming to complete the film by the end of this year.  Director Belic was nominated for Academy Award's best documentary feature for the film, "Genghis Blues" (1999).</p>

<p><object width="500" height="307"><param name="movie" value="http://www.youtube.com/v/JcMQmuvzPmI?fs=1&amp;hl=ja_JP"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JcMQmuvzPmI?fs=1&amp;hl=ja_JP" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="307"></embed></object></p>

<p>The director realized that although America is the world's greatest economic power , many people in the U.S. weren't happy.  That is why he decided to shoot a documentary about what being "happy" is all about in various parts of the world. When he shot people living in slums in India, the director described how "Despite the fact that they live in little huts made of bamboo sticks covered in plastic tarps and plastic bags; despite the fact that there's open sewage running in front of where they sleep; despite the fact that they have no income for medical care or schooling or for anything in excess of subsistence living, they're as happy as the average American...  What I saw in the slum that I see missing in many American neighborhoods is a real, genuine sense of camaraderie and a bond among the people who live there." He also shot clips of grandmothers in Okinawa, and there too, he saw how people's strong relationships were the key to their happiness. </p>

<p>Butan's "Gross National Happiness (GNH)" index is known worldwide now, and many researches on happiness are being undertaken such as <a href=" http://worlddatabaseofhappiness.eur.nl/index.html " target="_blank">the World Database of Happiness</a> made available by the Erasmus University Rotterdam  in Holland.  It is evident that purely pursuing economic wealth does not  lead to happiness, and  because we have prioritized economic development, social issues such as environmental destruction and the widening gap between the rich and poor are intensifying.   The key to stopping these trends depends on what kind of happiness each and every one of us seeks.  Perhaps the film, "Happy" will give us a great hint. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Submit your sustainable fish recipe!  Thinking about environmental issues in a mouthwatering way </title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/food/814ews-wwf.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1768</id>

    <published>2010-09-03T01:08:23Z</published>
    <updated>2010-11-04T04:01:27Z</updated>

    <summary>Grilled hamour with rice:Creative Common...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Asia/Oceania" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Aya Takahashi" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Biodiversity" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Food" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>Grilled hamour with rice:Creative Commons,Some Rights Reserved,Photo by <a href=" http://www.flickr.com/photos/pelican/4424849202/ " target="_blank">pelican</a></p>

<p>The Emirates Wildlife Society in association with the World Wide Fund for Nature (EWS-WWF) is holding the "Choose Wisely - Sustainable Fish Dish Challenge."This contest open to both professionals and amateurs began in April and will run until October 15th. The contest aims to raise consumer awareness for critical levels of overfishing. </p>

<p>The eco-conscious fish recipe will be posted on the <a href=" http://www.choosewisely.ae/ " target="_blank">website</a> along with a picture and rated by online visitors. The recipe with the highest rating will be featured in UAE's sustainable fish dish cookbook. </p>

<p>Moreover, you will find a consumer guide on this website, which classifies 19 different local fishes into different color groups: "red - Think again! (stock is heavily overfished), orange - Good choice but there's better (stock exploited within sustainable levels), and green - Go for it! (stock is not experiencing heavy fishing pressure).Even if you don't take part in the contest, if you print this guide out and take it with you, you can be friendlier to the environment and shop in a smarter way. </p>

<p>According to EWS-WWF, 66% of the UAE population eat fish at least once a week. And hamour (orange spotted grouper), a local favorite, is being overfished seven times above the sustainable level.  With a decline of 87-92% since 1978, it is at the top of the overfished species list. </p>

<p>In the UAE, 60% of total fishes caught are comprised of species that are fished above the sustainable level. EWS-WFF  believe that giving consumers the correct information on the local fishes and helping them shop for fishes more consciously will be a big step towards preventing overfishing.</p>

<p>Not only will this contest help prevent overfishing, but it also lets you take part on a daily basis in a fun and tasty way.  What recipe would you enter in the challenge?</p>]]>
        
    </content>
</entry>

<entry>
    <title>What the bones of those who died in the war tell us</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/peace/806sakima.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1650</id>

    <published>2010-08-26T04:14:45Z</published>
    <updated>2010-08-26T04:14:45Z</updated>

    <summary>Futenma - The Life with The Military Bas...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Mitsuko Iwai" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Peace" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>Futenma - The Life with The Military Base 16:Creative Commons,Some Rights Reserved,Photo by <a href=" http://www.flickr.com/photos/rdb-museo/4840548153/ " target="_blank">Ojo de Cineasta</a></p>

<p>The Sakima Art Museum in Ginowan City, Okinawa Prefecture, will be hosting the exhibition, "Honekarano Ikusayu (The world of war reflected in bones)" from August 11-23. </p>

<p>People who actually experienced the war are aging, but even today, 65 years since the end of the war, remains of those who died in the war are being discovered in Okinawa from underneath the soil.</p>

<p>Since last year, Mr. Toyomitsu Higa, a photographer from Yomitanson who has taken pictures of "Okinawa" over years, has been taking photographs of the remains and belongings of the Japanese soldiers found in Naha and Urasoe cities.  Approximately 60 photographs he has taken will be on display at the exhibition.</p>

<p>The collection of photographs on exhibit includes a photograph of a mummified brain that was found inside a skull.  The brochure of the exhibitions states that, "This 'brain' is clearly telling us that many things about the Battle of Okinawa still remain unsolved."  Many Okinawans as well as other Japanese and American soldiers died in the fierce ground battle.   Many thoughts - bequeathing the memories of the land, the current military base issues - run through my head when I think about this.</p>

<p>The Sakima Art Museum is located next to the U.S. Marine Corps Air Station Futenma.  Mr. Michio Sakima, owner and director of the museum, established the museum in 1994 on a piece of land that used to belong to his ancestor, which he regained from the Marine Corps base.  He sincerely hopes to offer a calm and quiet "place for reflection" in Okinawa, which still suffers from the war. </p>

<p>The media has been discussing the issues regarding the military base extensively, but this made me think once again about whether such media coverage really reflects the true feelings and issues that people in Okinawa are facing. </p>]]>
        
    </content>
</entry>

<entry>
    <title>Help grandmas!</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/living/790help-the-oma.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1648</id>

    <published>2010-08-26T01:07:10Z</published>
    <updated>2010-08-26T11:49:14Z</updated>

    <summary>In town, an older woman is trying to wal...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Europe/Russia" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Imagination" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Living" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Momoko Miyahara" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>In town, an older woman is trying to walk up the stairs with heavy bags of groceries in her hand.  If you happen to come across her, would you give her a hand?</p>

<p><object width="500" height="316"><param name="movie" value="http://www.youtube.com/v/GyY1icLxKzs&amp;hl=ja_JP&amp;fs=1?rel=0&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/GyY1icLxKzs&amp;hl=ja_JP&amp;fs=1?rel=0&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="500" height="316"></embed></object></p>

<p>Diakonie is a Christian social welfare organization in Germany that operates numerous social welfare facilities such as care homes for older people or people with disabilities, hospitals and day-care centers.  This February, <a href=" http://www.diakonischeswerk-frankfurt.de/ " target="_blank">its Frankfurt branch</a> launched the "Help the Oma" campaign to recruit volunteers who can provide assistance and counsel to older people, people with disabilities, and sick patients.</p>

<p>Three old ladies in their 80s, Klara, Maria, and Charlotte, walked through the city-center of Frankfurt and pretended to need help going up stairs, crossing the street, or using a ticketing machine.  They would then pass out flyers to recruit volunteer staff to people who took the time to help them.  The campaign video looks like a clip from the show, Candid Camera, but it's really heartwarming to watch people giving the old ladies a helping hand.  The means used in to promote the cause in the campaign is drawing much attention.  It won a bronze award (in the Content & Contact category) at the Clio Awards, a globally renowned advertising award, held in New York on May 27th.</p>

<p>In Germany, it is not uncommon to see people helping each other around town.  A spirit of mutual help seems to be rooted deeply in the German society.  For example, someone will without fail offer help when you try to get on the train with a stroller, or a child will open the door for an older person who is walking into the store.</p>

<p>When it comes to care for older adults and children, discussions tend to focus on institutions and facilities.  These are also important aspects, but if we try to help each other day to day, these small acts of kindness may bring about big change in society.</p>]]>
        
    </content>
</entry>

<entry>
    <title>&quot;Paper-Less Day,&quot; which began in Abu Dhabi (UAE), becomes a United Nations international annual celebration</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/the-earth/795paperless-day.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1649</id>

    <published>2010-07-18T23:46:50Z</published>
    <updated>2010-09-08T00:36:05Z</updated>

    <summary>June 3 has been designated the  &quot;Paper-L...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Asia/Oceania" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Aya Takahashi" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="the Earth" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>June 3 has been designated the <a href=" http://www.paperlessday.com/home.aspx " target="_blank"> "Paper-Less Day" </a> by Abu Dhabi's Environmental Agency.  The activities have become so widespread that United Nations has decided to join in on the celebration starting 2011, designating June 15 as the next Paper-Less Day.  The objective of the day is to encourage people to reduce paper use every year on this day in order to conserve environmental resources - i.e. minimize wasteful use of water and trees and CO2 emissions. </p>

<p>The "Paper-Less Day" began in 2008.  To date, 141 organizations and academic institutions representing 126,756 individuals have taken part and contributed to reducing 4,287 kilograms of CO2 emissions in UAE.  Fifty-eight percent of the people who registered on the website and took part in the day were from Abu Dhabi and 41% were from the other emirates, but there were also participants from other parts of the world such as India, Germany, U.S., and South Africa.</p>

<p>The official website introduces "10 Things You (participants) Can Do" such as "Don't buy newspaper... Read it online," "Think before you print something," "Follow the 3R's: Reduce, Reuse and Recycle" and "Send faxes electronically." </p>

<p>In addition, for academic institutions that find it difficult to reduce the number of copies made or printed the website offers other ideas to help them take part such as "Make paper bags from newspapers and donate it to shops with your school logo on it." </p>

<p>Inspired by the program, there are schools that began turning off lights in the classrooms or corridors during the morning unless absolutely necessary and using the Internet to pass out circulars, worksheets, and grades instead of using hard copies.  What each individual can do may be small, but all such efforts may help make a big difference.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Urban farming: planting upside down is IN!</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/living/upsidedown-tomato.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1517</id>

    <published>2010-06-14T00:53:32Z</published>
    <updated>2010-06-14T00:53:32Z</updated>

    <summary> Tomato Update:Creative Commons,Some Rig...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Americas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Angie Amasawa" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Imagination" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Living" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="2713866765_c2d52a29a0.jpg" src="http://www.thinktheearth.net/jp/thinkdaily/news/2713866765_c2d52a29a0.jpg" width="272" height="500" class="mt-image-none" style="" /></span><br />
Tomato Update:Creative Commons,Some Rights Reserved,Photo by <a href="http://www.flickr.com/photos/kkimpel/2713866765/" target="_blank">kkimpel</a>
</p>

<p>Hanging baskets are commonly seen with flowers planted in it, but how would you react if you see tomato plants hanging upside down instead? Recently in the United States, there are increasing number of gardeners who practices <a href="  http://upsidedowntomatoplant.com/dyi.html " target="_blank">"upside down<br />
planting"</a>, where they hang a plastic bucket with about 5 cm diameter hole at the bottom and plant vegetables or herbs upside down from the hole. </p>

<p>While some people reuse plastic bottles for upside down planting, commercial upside down planting kit has been on sale at various retailers since 2005, and 20 million kits were sold. Especially, this year's sale is double of last year's, which shows the big hit of the product. </p>

<p>Through hanging plants in the air, there are less pests and fungus to be worried about, and it save space. Additionally, there are advantages such that nutrients and water are delivered to plants efficiently because of gravity, and depending on the vegetables, it would reduce the stress on the vine caused by fruits.  While there are some urban farmers that report, "The plants seem to stay healthier and yield better produces upside down compared to planting in the ground," horticulturalists and plant scientists agree with the fact that it would prevent pests, but are unsure of whether it would result in a better produce. Furthermore, because it is being hanged upside down, soil inside the planter tends to get dry faster, which requires more frequent watering compared to other planting methods. </p>

<p>It was reported that upside down planting is effective for plants such as tomatoes, cucumbers, and basils. Although some vegetables or herbs are preferred than one another for this type of planting, if you are troubled with pests, it may be worth a try to plant your vegetables upside down.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Stop drinking soft drinks and exercise!  Mexico gets serious about child obesity</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/food/mexico-obesity.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1518</id>

    <published>2010-05-30T08:52:37Z</published>
    <updated>2010-06-14T01:03:39Z</updated>

    <summary>PHOTO BY VLADIMIR BARRERA Mexico has the...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Americas" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Food" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Health" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Michiyo Nishikubo" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p><small>PHOTO BY VLADIMIR BARRERA</small></p>

<p>Mexico has the world's second-highest adult obesity rate after its neighbor, the U.S.  And the Mexican children raised by such "parents" are now at the top of world obesity charts.  It is said that <a href=" http://www.sep.gob.mx/wb/sep1/C0760510 " target="_blank">1 out of 4 elementary school children in Mexico are overweight  or obese</a>.  So this is becoming a serious social issue for Mexico. </p>

<p>People in Mexico love tacos.  Unfortunately they contain few vegetables and much fat, and what makes it worse, many people believe the soft drinks go extremely well with them (Mexico also has the highest per capita consumption of Coca-Cola in the world).  <br />
You can find adults and children stuffing themselves with tacos and chugging sweetened juice at many taco stands. </p>

<p>Bad diet is a contributing factor to obesity, but another factor is the lack of exercise.  According to the latest research conducted by the Nutrition and Health Research Center  , the average time elementary school kids in Mexico spend running and jumping around a day is a mere 13 minutes. </p>

<p>Last month, the lower house of the Mexican Congress unanimously passed a health reform bill that aims to ban sales of sweets and junk food at shops within schools while obligating a half-an-hour of physical exercise in class every day.  The government hasn't stopped there.  They are also calling on parents to cooperate by providing nutritious meals at home.</p>

<p>If the Mayans and the Aztecs who built advanced civilizations in the region could see the bulging waistline of the people in Mexico today, they would be quite surprised.</p>]]>
        
    </content>
</entry>

<entry>
    <title>Traditional wooden farmhouses in Hida on the verge of extinction</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/living/hida-kominka.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1516</id>

    <published>2010-05-24T02:00:12Z</published>
    <updated>2010-06-15T08:22:55Z</updated>

    <summary>A research on kominka (traditional Japan...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Chura-Boshi" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Japan" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Living" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>A research on kominka (traditional Japanese farmhouse) in Hida city located in the northernmost part of Gifu prefecture was carried out by Chura-boshi Company  at the behest of the prefectural government.  The research covered 748 wooden houses, superbly designed and built more than 50 years ago using traditional construction methods.  It revealed that over 3/4 of the houses were built pre World War II  and were quite large in size, and that these houses, which may be classified as cultural properties in terms of their historical value and scale, are dotted around the city.</p>

<p>It also became apparent, however, that the majority of such houses are either vacant (24%) or inhabited by less than 2 people (34%).  What's more, 30% of the houses were confirmed to be heirless.  If this situation continues, in 20 years time, the number of traditional houses built by the skilful masters of architecture known as "Hida-no-Takumi" may decrease by 50% or more. </p>

<p>It is believed that once these houses are destroyed, similar houses could never be built again.  The thick main pillars or materials that serve as beams are difficult to obtain, moreover, houses cannot be easily built using traditional construction methods due to the current Building Standards Act.</p>

<p>The number of traditional wooden houses in Japan has dropped sharply due to factors such as the rapid spread of new building materials after the war,  decline of agriculture, and the population shift to urban areas.  Having said that, wooden houses, which use materials that are biodegradable, are drawing attention today, as they are great for people afflicted with the sick house syndrome and because they are ecological.  I hope we can find some way to preserve such world-class Japanese traditional wooden architecture. </p>

<p>Currently, <a href=" http://www.chura-boshi.com/minka-hida.php " target="_blank">a project to help people who live in these traditional houses upkeep their homes </a>is being carried out on occasion.  Wouldn't you like to help out and learn about the value these wonderful traditional houses offer for yourself? </p>]]>
        
    </content>
</entry>

<entry>
    <title>The much desired adoption of fair trade balls at the FIFA World Cup</title>
    <link rel="alternate" type="text/html" href="http://www.thinktheearth.net/thinkdaily/news/business/fairtrade-ball.html" />
    <id>tag:www.thinktheearth.net,2010:/thinkdaily/news//11.1330</id>

    <published>2010-04-26T01:42:27Z</published>
    <updated>2010-04-26T11:53:39Z</updated>

    <summary>About 70% of footballs sold around the w...</summary>
    <author>
        <name>staff</name>
        <uri>http://www.thinktheearth.net/jp/mt/mt-cp.cgi?__mode=view&amp;blog_id=11&amp;id=7</uri>
    </author>
    
        <category term="Business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Europe/Russia" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Momoko Miyahara" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="ja" xml:base="http://www.thinktheearth.net/thinkdaily/news/">
        <![CDATA[<p>About 70% of footballs sold around the world are hand sewn in Sialkot, Pakistan, and in FIFA World Cup years approximately 60 million footballs are produced.  Children's involvement in the hand sewing of these footballs has been a problem for over a decade.</p>

<p>In light of this situation, FIFA obliged its licensees in 1996 to ensure that no child labor is used in the manufacturing processes, and launched the "Elimination of Child Labour in the Soccer Ball Industry in Sialkot" project together with ILO, UNICEF, and the Sialkot Chamber of Commerce and Industry in 1997.  Although the situation has significantly improved, child labor has not been eradicated, and <a href=" http://www.spiegel.de/international/world/0,1518,683873,00.html " target="_blank">in reality</a>, there has been an outflow of children to other industries, and FIFA has yet to adopt fair trade standards that require even greater consideration for the laborers. </p>

<p>Although TransFair, a third-party certifier of fair trade products, asked FIFA to adopt fair trade footballs before the 2006 FIFA World Cup held in Germany, this did not come to fruition.  According to TransFair, the official footballs for the FIFA World Cup are manufactured by adidas, a very large corporation, so it's very difficult to get the issue of fair trade footballs placed on the agenda.  </p>

<p>What seems to be also true is that fair trade balls are not up to speed with the high technological standards FIFA requires.  The official balls in 2006 were seamless and machine made, while the official balls for 2010 are hand sewn and commands state-of-the-art technology. </p>

<p>Fair trade balls are becoming more widespread in schools and sports clubs in Germany, so I hope that they will become more commonplace in the future.  Perhaps the day when we can watch the world's top athletes play with fair trade footballs on the FIFA World Cup stage is not so far off in the future*.</p>

<p><small>*It has already been announced that adidas will be supplying the official balls for the 2014 FIFA World Cup.</small></p>]]>
        
    </content>
</entry>

</feed>

